Insights
Newsletters
Five hospitality newsletters: WHY Wisdom, WHY Leadership, WHY Wine, WHY Women and WHY Coffee, each written by a named hospitality professional.
Each WHY Hospitality newsletter is written by one named person who works in the part of the industry they are writing about — not a content team, and not the company byline. WHY Wisdom covers leadership and culture from an operator's seat. WHY Leadership looks at how managers are actually developed, rather than how the org chart says they are. WHY Wine is written by a WSET educator. WHY Women reports on what the industry is like to work in as a woman, including the parts that do not make conference panels. WHY Coffee comes from behind the bar, on craft, café culture and the way customer habits keep shifting.
They began as LinkedIn newsletters and are being republished here issue by issue as each writer signs their back catalogue off, so a series appears on this page the moment its first article goes live. If you would rather read by person than by subject, the same writing is indexed on the authors page, and everything from every series appears together in the blog.
John Callow · 1 article
WHY Wine
Wine through a hospitality lens — tasting, food pairing, serving, storage and how wine is actually made. Knowledge you can use behind the bar and on the floor, without the intimidation.
Chelsea Keetley · 9 articles
WHY Coffee
Coffee and café culture, kept practical and grounded — changing customer habits, craft, trends, and the role cafés play in bringing people together.