John Callow

Wine Writer & WSET Educator

John Callow

John Callow is the writer behind WHY Wine and a WSET educator. He writes about wine through a hospitality lens, making topics such as tasting, food pairing, serving, storage and production easier to understand and use in the real world. His approach is knowledgeable without being intimidating, helping hospitality teams and curious drinkers build confidence and have better conversations about what is in the glass.

1 article by John Callow

Why Wine Tastes Different With Food

28 September 2026 · John Callow

Why Wine Tastes Different With Food

Food and wine pairing is simpler than the books suggest. The six flavours that change how a wine tastes, explained by a WSET educator without the jargon.