Chelsea Keetley

Coffee Writer & Industry Barista

Chelsea Keetley

Chelsea Keetley writes WHY Coffee with a practical, curious look at the world of coffee and café culture. As a coffee writer and industry barista, she explores changing customer habits, trends, craft and the role cafés continue to play in bringing people together. Her writing keeps coffee accessible, grounded and connected to the real guest experience rather than treating it as something only experts can understand.

1 article by Chelsea Keetley

WHY Coffee's Origin Matters: The Impact of Terroir on Flavour

12 September 2026 · Chelsea Keetley

WHY Coffee's Origin Matters: The Impact of Terroir on Flavour

Each year, the world produces 11 million tonnes of coffee, with origins ranging from Angola to Zimbabwe.